Deploying the Volkswagen Group's mobile applications

Context

As part of the Volkswagen Group's digital strategy (Volkswagen, Audi, Skoda, SEAT, Volkswagen Commercial Vehicles brands), the Parts & Services department is pursuing a modernization of digital after-sales services, with a strong focus on mobility, user experience and digitalization of customer journeys.

Responsibilities

Key missions

• Design and deployment of after-sales service mobile applications
• Digitalization of customer journeys: online quotes, appointment booking, personalized services
• Definition and formalization of complex functional flows
• Management of mobile projects over long cycles, with high quality requirements
• Contribution to discussions around connected services and the connected car

Results

• Production release of iOS and Android mobile applications for the Group's brands
• Clarified and harmonized customer journeys on mobile
• Sustainable structuring of product design and mobile delivery practices
• Direct contribution to the Volkswagen Group's digital After-Sales strategy

Brands and platforms