From independent startup to entity integrated into the Okuden group. Co-founder and CEO of Quantads for 5 years, I structured the offering, teams and methodology to support 30+ clients on performance marketing challenges.
In 2020, the digital acquisition market was still dominated by channel- and tool-centric approaches — rarely focused on actual user intent.
With my co-founder, we built Quantads on a conviction: intent data is the most powerful lever to connect brands with their audiences. Our bet: build an agency where data, strategy and creativity work together from day one.
"Every click is an encounter" — behind every encounter lies a story, a search, an aspiration. By analyzing browsing signals and decoding user intentions, we enabled our clients to turn their marketing campaigns into powerful tools for connection and performance.
Analyzing browsing signals to understand what users are truly looking for, beyond channel metrics.
Structuring processes and tools capable of managing 30+ clients with the same standard of results.
Deploying multi-country campaigns for clients like La Redoute or Dassault Systemes.
Structuring the company to join Okuden with a solid offering and strong teams.
As co-founder and CEO, I carried the vision, structured the company and steered its growth over 5 years.
Defining the "data-driven performance marketing" positioning, financial management, business development and overall agency governance.
Recruiting and managing a multidisciplinary organization: data analysts, traffic managers, UX designers, strategy consultants. Implementation of an internal model based on the 3Ps: People, Process, Performance.
Implementation of project management methods, tracking rituals (weekly reviews, client reporting), collaborative tools (Notion, Looker Studio, Slack, Asana), and quality standards to ensure visibility, cadence and reliability.
Direct involvement on strategic accounts: framing strategies, business trade-offs, supporting marketing, data and general management teams. Recognized ability to integrate into complex environments — perceived as an "extension of internal teams".
In just five years, Quantads transformed clicks into connections and data into growth engines.
Measured impacts at our clients, beyond internal metrics.
Quantads didn't just build campaigns — it cultivated a unique company culture based on three pillars.
A team of passionate experts dedicated to each project. Rigorous hiring, continuous skill development.
Operational rigor and agile methodology. Structured rituals, collaborative tools, quality standards.
Strategic vision focused on measurable results. Every action driven by data and business impact.
Quantads positions itself as a data-driven performance marketing studio, covering the entire value chain.
Supporting 30+ active clients, including several key accounts and scale-ups.
Creating and running a company from A to Z
Growing multidisciplinary teams
Structuring high-growth organizations
Managing key account clients
Turning data into measurable results
