Dassault Systemes - Digital transformation
Digital Product Manager

Transforming the digital experience of a global leader

4 years of long-term engagement at Dassault Systemes. Redesign of 3ds.com, digitalization of group events and structuring product practices at an international scale.

4 yrs
Long-term mission
3ds.com
Platform redesigned
Global
International scope
Multi
Brands & audiences

The starting point

In a context of global digital transformation, Dassault Systemes is undertaking a redesign of its digital assets to strengthen brand and solution awareness, digital experience consistency across the group, and alignment between events, content, web platforms and applications.

This transformation takes place in an international, multi-brand and multi-audience environment, with strong stakes in image, consistency and scalability.

The ambition

Global consistency

Ensuring digital experience consistency across an international, multi-brand group.

Product mindset

Shifting from a digital assets approach to a product mindset focused on usage and experience.

Cross-functional alignment

Aligning marketing, communications, IT and product around a shared digital vision.

Scalability

Industrializing platforms and digital assets to support growth.

What I led

Intervention as digital product manager to analyze, design and lead the transformation of the group's digital platforms and experiences.

Digital transformation and product vision

Analysis of usage and business needs related to events and digital platforms. Contribution to defining the group's digital vision and its product iterations.

3ds.com platform redesign

Assessment and alignment of technology, UX and editorial choices. Definition of user journeys and experience principles at international scale.

Product design

Design of digital products and services: usage scenarios, journeys, prototypes, functional specifications. Translating marketing and communications challenges into concrete product solutions.

Management and delivery

Managing development of websites and mobile applications. Coordinating internal teams and vendors (design, technical, content). Tracking schedules, quality and deliverable consistency.

Leadership and support

Overseeing complex digital projects. Advising and supporting business teams in adopting digital tools and practices.

Key missions

  • Digital transformation of group events (before, during and after)
  • Redesign and evolution of 3ds.com with a product and user experience approach
  • Harmonization of journeys and messaging across events, web and mobile
  • Structuring product design and digital delivery methods
  • Supporting teams in implementing new digital practices

The results

A direct contribution to Dassault Systemes' global digital transformation.

Readability & consistency

Improved readability and consistency of the group's digital assets internationally.

Event impact

Enhanced event impact through structured and engaging digital experiences.

Product frameworks

Implementation of product frameworks facilitating platform industrialization and evolution.

Scope & tools

Digital Product Manager Digital Transformation UX/UI Web Platform Digital Events Mobile Apps Enterprise CMS Analytics

Tools used

Jira & Confluence — Project management and documentation
Figma & Adobe XD — Design and prototyping
Analytics — Measurement and optimization

What this mission demonstrates

Leading complex digital products

Operating in an international environment

Supporting teams through transformation

Structuring product approaches

Connecting digital vision, UX and delivery

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